HomeMy WebLinkAbout04/24/2018 MinutesCITY OF APPLE VALLEY
URBAN AFFAIRS ADVISORY COMMITTEE MINUTES
April 24, 2018
1. CALL TO ORDER
The City of Apple Valley Urban Affairs Advisory Committee meeting was called to order by Chair
Sharon Schwartz at 6:00 p.m.
Members Present: Sharon Schwartz, Tom Adamini, Sandy Breuer, Walton Mahlum, and John
Vegter.
Members Absent: Pamela Sohlberg
Staff Present: Community Development Director Bruce Nordquist and Department Assistant Joan
Murphy.
2. APPROVAL OF AGENDA
Chair Schwartz asked if there were any changes to the agenda. Hearing none she called for a
motion.
MOTION: Adamini moved, seconded by Vegter, approving the agenda. Ayes - 4 - Nays - 0.
3. APPROVAL OF MINUTES February 27, 2018.
Chair Schwartz asked if there were any changes to the minutes. Hearing none she called for a
motion.
MOTION: Mahlum moved, seconded by Vegter, approving the minutes of the meeting of
February 27, 2018. Ayes - 4 - Nays - 0.
Committee Member Sandy Breuer arrived at 6:03.
4. ACTION ITEMS
- NONE -
5. OTHER BUSINESS
A. City's 50th Anniversary Celebration
Community Development Director Bruce Nordquist led the discussion on the City's 50th
Anniversary Celebration and reviewed logos submitted by the graphic company. He said they are
looking for assistance from the Urban Affairs Advisory Committee to recommend other City
departments produce videos related to their departments. He gave examples and suggested videos
CITY OF APPLE VALLEY
Dakota County, Minnesota
Urban Affairs Advisory Committee Minutes
April 24, 2018
Page 2 of 4
of the Central Village area. Kelley Park and Cobblestone Lake over the past 20 years of stories to
convey in 1/2 minute videos.
Mr. Adamini commented that Parks and Recreation Director Barry Bernstein has a contact who has
done some filming in the past.
Mr. Vegter asked for clarification why the 11/2 minute length and if it would be by each of the City's
departments.
Mr. Nordquist answered that he was looking for something that captures the different departments.
Mr. Vegter suggested that the videos could be played at community events.
Mr. Nordquist added that one of stories could be run during the staff time at the City Council
meeting.
Chair Schwartz inquired if the videos could be viewed on the City's website.
Mr. Nordquist answered yes. He added that the matrix schedule of community events over the 12
months of 2019 has now become a good template and could be shared with the different department
heads and ask them to go forward with producing a video.
Mr. Adamini suggested that a music and history night could be incorporated into the Music in
Kelley Park events.
Mr. Mahlum asked if the capacity is there to produce these videos.
Ms. Breuer said yes because the other cities can do it.
Mr. Vegter suggested that if they are going to be asking for the other department heads to supply a
part to this, he would like for the different departments to attend a meeting with the Urban Affairs
Committee.
Mr. Adamini said there is a very good video capability to be done.
Mr. Nordquist asked if there was a video at the Hayes Community Center.
Ms. Breuer said we might need to rent one.
Mr. Wahlum questioned why the length of 11/2 minutes.
Mr. Nordquist answered that from experience 2 minutes is too long because people lose interest in
watching and 1 minute is too short so the 11/2 minute length is best for the viewer's limit of
attention.
CITY OF APPLE VALLEY
Dakota County, Minnesota
Urban Affairs Advisory Committee Minutes
April 24, 2018
Page 3 of 4
MOTION: Adamini moved, seconded by Vegter directing Community Development Director
Bruce Nordquist to contact all department heads to create a 11/4. minute video of their
department related to an historical City service message by the end of 2018. Ayes -
5 -Nays -0.
Discussion followed with theme and logo ideas. Mr. Nordquist would be following up with the
graphic companies the suggestions the Committee had.
Ms. Breuer suggested having display boards at the other City facilities.
Mr. Mahlum agreed that display boards should be portable and displayed in the other buildings
because not everybody comes only to the municipal center.
Chair Schwartz proposed putting some history in the City newsletter and to assign the task to other
departments.
Ms. Breuer said everything put out there should be mobile friendly, ipad friendly and web friendly.
Mr. Adamini suggested there are buildings that deserve to have their own history such as when
Valleywood was purchased, etc.
Chair Schwartz added that part of the celebration should be to celebrate the City's growth such as
employers, stores, medical facilities as well as the history of Cedar Avenue.
Mr. Nordquist said there could be a photo contest.
Mr. Vegter added a calendar idea where people could submit photos for a collage.
Discussion led to an appeal to the public for photos to be submitted and some could end up not
being digital. Photos could be scanned but it could require staff time. Would there need to be a
disclaimer clause.
Mr. Mahlum said he did not think this fits with what we are doing here related to a photo contest.
Mr. Nordquist replied that we would be soliciting historical photos.
Chair Schwartz said she likes the idea of collecting photos in groups of decades such at 1970s,
1980s, 1990s, 2000s and 2010s and added one of the major aspects of Apple Valley is the 50 years
of growth.
Mr. Nordquist said growth has two sides to it. Some people like it and some people complain about
it.
CITY OF APPLE VALLEY
Dakota County, Minnesota
Urban Affairs Advisory Committee Minutes
April 24, 2018
Page 4 of 4
Chair Schwartz asked how much of the population is senior and if there are a lot of people who
have been here 40 years. She added that Apple Valley is a viable place for seniors.
Mr. Nordquist shared that Zvago, a senior cooperative, had their ground breaking today.
Chair Schwartz added she would like to see a picture of the population from where we come and
this is where we are now.
Mr. Vegter asked about statistical information.
Mr. Nordquist responded that the census data is a marker. He added that the draft 2040
Comprehensive Plan comes out in May and he would be happy to share the information.
Mr. Mahlum commented that the ethnic character has changed in the City as well and that should
be considered.
Ideas were shared by the committee to highlight the cemetery and interview past mayors.
6. Adjourn
Hearing no further comments from the Urban Affairs Advisory Committee, Chair Schwartz asked
for a motion to adjourn.
MOTION: Adamini moved, seconded by Mahlum to adjourn the meeting at 7:52 p.m. Ayes - 5
-Nays-0.
Respectfully Submitted,
a' artrti'ent A
Jo Murphy, Depart p distant
Approved y the roan Affairs Advisory Committee [y-)iC%L't c_ L�
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Sharon Schwahz, Chair