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HomeMy WebLinkAbout10/23/2018 Meeting••• •••• Apple Valley Meeting Location: Municipal Center 7100 147th Street West Apple Valley, Minnesota 55124 October 23, 2018 URBAN AFFAIRS ADVISORY COMMITTEE TENTATIVE AGENDA 6:00 PM 1. Call to Order 2. Approve Agenda 3. Approve Minutes A. Approve Minutes of August 28, 2018, Special Meeting 4. Action Items 5. Other Business A. Celebrating 50 Years in 2019 1. Review and Discuss a 2019 Communication Plan 2. Review the Logo Developed with G.R. Promotions 6. Adjourn l App Valil ley ITEM: URBAN AFFAI RS ADVISORY MEETI NG DATE: SECTION: 3.A. October 23, 2018 Approve Minutes Description: Approve Minutes of August 28, 2018, Special Meeting Staff Contact: Joan Murphy, Department Assistant Department / Division: Community Development Department ACTION REQUESTED: Approve minutes of special meeting of August 28, 2018. SUMMARY: The minutes of the special Urban Affairs Advisory Committee meeting are attached for your review and approval. BACKGROUND: State statute requires the creation and preservation of meeting minutes which document the official actions and proceedings of public governing bodies. BUDGET IMPACT: N/A ATTACHMENTS: Minutes CITY OF APPLE VALLEY URBAN AFFAIRS ADVISORY COMMITTEE MINUTES August 28, 2018 1. CALL TO ORDER The City of Apple Valley Urban Affairs Advisory Committee meeting was called to order by Chair Sharon Schwartz at 6:04 p.m. Members Present: Sharon Schwartz, Linda Blake, Walton Mahlum, Pamela Sohlberg and John Vegter. Members Absent: Sandy Breuer and Tom Adamini. Staff Present: Community Development Director Bruce Nordquist and Department Assistant Joan Murphy. 2. APPROVAL OF AGENDA Chair Schwartz asked if there were any changes to the agenda. Hearing none she called for a motion. MOTION: Sohlberg moved, seconded by Mahlum, approving the agenda. Ayes - 5 - Nays - 0. 3. APPROVAL OF MINUTES June 26, 2018. Chair Schwartz asked if there were any changes to the minutes. Hearing none she called for a motion. MOTION: Mahlum moved, seconded by Sohlberg, approving the minutes of the meeting of June 26, 2018. Ayes - 5 - Nays - 0. 4. ACTION ITEMS -NONE- 5. OTHER BUSINESS A. City's 50th Anniversary Celebration Community Development Director Bruce Nordquist led the discussion on the City's 50th Anniversary Celebration and updated the Committee on City Council feedback on the logo design and list of activities. Mr. Nordquist introduced a lapel pin design provided by the graphics designer. He provided historical facts about Apple Valley and stated staff could do some searches for additional historical facts. CITY OF APPLE VALLEY Dakota County, Minnesota Urban Affairs Advisory Committee Minutes August 28, 2018 Page 2 of 4 Ms. Sohlberg asked if there is money in the budget to hire a marketing person who could coordinate and put together facts and information. Mr. Nordquist answered that funds are not set aside yet but he identified sources for this work. He said a communications person for the City would be a new position for 2019. Ms. Sohlberg added that employees will not have a lot of time to take this on and said for example like the parade committee — that the person tasked with the job would need to attend those parade committee meetings. Mr. Vegter asked is there would need to be an outside contractor first before a new staff person could be up to speed on this project. Mr. Nordquist commented he was asked to engage City departments directly. Mr. Wahl un asked how it is known that these departments are working on anything. Mr. Nordquist replied that committee ideas were summarized to the City Council at an informal meeting on August 23, 2018. He said the City has a volunteer coordinator that could be a resource. It is a part-time position. There could be community service projects that could be assigned to different departments. He added there are also leaders in the community that could be used as a resource. Ms. Sohlberg asked how the City goes about to hire a marketing person. Mr. Vegter recommended getting somebody engaged sooner than later. Mr. Nordquist said the business community could be brought in such as Chamber President Ed Kearney to convey the role of the Apple Valley Chamber of Commerce and what they are doing in their 50th year. Discussion led into the color of the lapel pin and if it should it be red or gold. Mr. Nordquist added that the City Council thought the shape of the apple should be taller and not round. Mr. Mahlum asked how this became a pin when they were originally designing a logo. Mr. Nordquist replied that the creation was to be something that can be used on a pin also for marketing purposes. Mr. Vegter thought the "est" is too old school and suggested the word "since". Ms. Schwartz asked why are we focusing on gold if we are not focusing on 50 years and suggested that the color could go back to red. Mr. Nordquist asked if the committee saw the need to have the outline of the shape of Minnesota. CITY OF APPLE VALLEY Dakota County, Minnesota Urban Affairs Advisory Committee Minutes August 28, 2018 Page 3 of 4 Everyone replied no. Ms. Schwartz said there is no perpetuity after the 50th Mr. Vegter referred to the red apple logo they designed and suggested to take the words "50 years" off. Ms. Schwartz said the outline of the shape of the state of Minnesota makes the logo/pin too busy and asked if the copyright on the logo needs to be on there because she thought it looks too distracting. Ms. Sohlberg said she thinks the red apple has pizazz. Ms. Sohlberg left the meeting at 7:37 p.m. and commented she is in favor of a red pin and a approving a marketing person. Mr. Nordquist said the vendor suggested a pin and not to hand it out in a bag but have it attached to a story card such as the calendar of events. Ms. Blake suggested using an historical fact sheet and put the pin on there to be handed out. Ms. Schwartz said gold is less intrusive if it is to be worn. Mr. Nordquist said that adding "est. 1969" would be on the pin. Mr. Mahlum said he thought several months earlier that the committee was only trying to create a logo not a lapel pin. Ms. Schwartz commented she does not like the "est. 1969" at the bottom of the design and thought the leaf was to be to the right side not the left side. Mr. Nordquist said he sees a need for a marketing person. Ms. Schwartz suggested an independent contractor to fill in the time between now and January 2019 when a marketing person comes on board. MOTION: Vegter moved, seconded by Mahlum recommending to use consulting resources to jump start facilitation of the 2019 50th year activities. Ayes - 4 - Nays - 0. MOTION: Mahlum moved, seconded by Blake recommending having both a print version of a taller red apple and creating a pin attached to a story card/calendar of events. Ayes - 4 -Nays -0. 6. Adjourn CITY OF APPLE VALLEY Dakota County, Minnesota Urban Affairs Advisory Committee Minutes August 28, 2018 Page 4 of 4 Hearing no further comments from the Urban Affairs Advisory Committee, Chair Schwartz asked for a motion to adjourn. MOTION: Mahlum moved, seconded by Blake to adjourn the meeting at 8:06 p.m. Ayes - 4 - Nays - 0. Respectfully Submitted, /s/ Joan Murphy Joan Murphy, Department Assistant Approved by the Urban Affairs Advisory Committee on Sharon Schwartz, Chair ... .... ..... Apple ppl all Valley ITEM: URBAN AFFAIRS ADVISORY MEETING DATE: SECTION: 5.A. October 23, 2018 Other Business Description: Celebrating 50 Years in 2019 Staff Contact: Bruce Nordquist, AICP, Community Development Director Department / Division: Community Development Department ACTION REQUESTED: 1. Review and discuss a 2019 communication plan. (See attached cover page to the first City Newsletter of 2019) 2. Review the logo developed with G.R. Promotions. (See attached memorandum) SUMMARY: N/A BACKGROUND: N/A BUDGET IMPACT: N/A ATTACHMENTS: Background Material Background Material Celebrating 50 Years in 2019 In 2019, the years of dynamic growth become a reality as the City of Apple Valley celebrates the notable achievement of 50 years as a City! On this page is a schedule of events for every season. You are encouraged to check back often at the City website throughout the year for greater detail about upcoming events. www.cityofapplevalley.org 2019 Events Planned For Every Season — Mark Your Calendar January: Frozen Apple Music Series, January 19 February: Mid-Winterfest, February 2, Frozen Apple Music Series, February 16 Frozen Apple Music Series, March 16 Earth Day, April 22; Arbor Day, April 26 Memorial Day Celebrations, May 27 March: April: May: June: Flag Day, June 14, Kelley Park Concerts; June 14, 21, 28 July: Freedom Days, July 2 — 6, Kelley Park Concerts; July 5, 12, 19, 26 August: Celebrating 50 Years at Kelley Park, Kelley Park Concerts; August 2, 9, 16 September: Labor Day Celebrations, September 2, Chamber Oktoberfest September 27 October: MN Zoo Jack -O -Lantern Spectacular, October 4 - 31 November: Veterans Day Celebrations, November 11, Thanksgiving, November 28 Holiday Tree Lighting, November 26 December: Looking forward with a 20/20 vision into our future, December 31 City of Apple Valley MEMO Community Development TO: Urban Affairs Advisory Committee FROM: Bruce Nordquist, Community Development Director, AICP MEETING DATE: October 23, 2018 SUBJECT: Review Logo Developed with G.R. Promotions GR Promotions has developed a camera ready proof of a gold plated pin with the City logo and an "EST. 1969" banner. The image represents considerable discussion led by the Urban Affairs Committee, with City Council feedback, that has gotten us close to finalizing the image here. Contact Bruce Nordquist with comments and questions.