HomeMy WebLinkAbout05/02/2019•.•
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City of
Meeting Location: Municipal Center
7100 147th Street West
Apple Valley, Minnesota 55124
May 2, 2019
PARKS AND RECREATION ADVISORY COMMITTEE
INFORMAL MEETING TENTATIVE AGENDA
6:00 p.m.
1. Introduction of New Committee Members
2. Kelley Park Re -Design Update
3. Potential Future Bond Referendum
4. Committee/Staff Discussion Items
PARKS AND RECREATION ADVISORY COMMITTEE
REGULAR MEETING TENTATIVE AGENDA
7:00 p.m.
1. Call to Order
2. Approval of the Agenda
3. Audience — 10 Minutes Total Time Limit —For Items Not on this Agenda
4. Approval of the March 2019 Minutes
5. Agenda Items
A. Introduction of New Committee Members
B. Pickleball Status Report — verbal update
C. Re -Naming of Teen Center
6. Division Updates
7. Adjourn
10 minutes
5 minutes
5 minutes
5 minutes
15 minutes
20 minutes
NEXT REGULARLY SCHEDULED MEETINGS - Tentative:
Thursday, July 18, 2019 6:00 p.m. (Informal — park tour)
" " 7:00 p.m. (Regular)
Regular meetings are broadcast, live, on Charter Communications Cable Channel 180.
(Agendas and meeting minutes are also available on the City's Internet Web Site
www. cityofapplevalley. org)
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Page 2of 6
ITEM:
PRRHS & RECRERTION RDVISORY
COMMITTEE MEETING DRTE: May 2, 2019
SECTION: Informal Rgenda
The Morris Leatherman Company
3128 Dean Court
Minneapolis, Minnesota 55416
612-920-0337
612-920-1069 (fax)
November 27, 2018
Mr. Barry Bernstein
City of Apple Valley
Dear Barry:
The Morris Leatherman Company is pleased to present this survey research proposal to you for
the City of Apple Valley. This prospectus is organized in three parts: a discussion of the goals of
the research; a potential design and schedule; and, estimated project costs. As you will see, I am
certain that we can provide the City of Apple Valley with the information it seeks in both a cost-
effective and timely manner.
GOALS OF THE RESEARCH.
The survey would be completed in early 2019 and would assess the attitudes and opinions of
residents of the City of Apple Valley on five separate, but interrelated issues:
1. Ratings and Evaluations of the Park and Recreation System
2. Bond Referendum Tax Tolerance
3. Testing of Bond Referendum Package Components
4. Communications
5. Demographics
DESIGN OF THE RESEARCH.
•
The Morris Leatherman Company proposes to conduct a telephone survey of 400 randomly
selected households in the City of Apple Valley. The overall sample is also of sufficient size to
permit the City to be divided into a maximum of four or five categories for more detailed
analysis, such as age, mobility, home ownership, location of residence, presence of children, and
other demographic characteristics.
To insure the integrity of the sample, MLC places the most exacting sampling standards in the
industry on our procedures. MLC uses a mix of random digit dial landline and cell phone
numbers. Before an alternate household is substituted for a designated target, at least twenty
tries are made to contact the initial households during a seven day period. The telephone calls
take place during various times on weekday evenings and during the weekend. Our interviewers
are also instructed to seek convenient appointments with interviewees, cutting our refusal rate to
less than five percent on average. An unbiased selection process is also used to identify the adult
member of the household to be interviewed. To validate the completed sample, the latest 2010
United States Census population characteristics are utilized as a standard of comparison.
The questionnaire would be administered by MLC trained and supervised personnel. The
computer analysis will be obtained from our in-house C-MENTOR and SPSS statistical analysis
systems, insuring both access to the most current analysis programs and confidentiality of the
data set.
The City of Apple Valley will be presented with the final report highlighting all the major
findings of the study. MLC will also speak to any major differences from and similarities with
other similar cities. A volume of all computer generated cross tabulations and other multivariate
statistical techniques will also be included.
SCHEDULE OF THE RESEARCH:
Our general timeline for a project of this size and complexity is listed below
1. Planning with the City Administration, and/or Park Board to establish the topics to be covered
in the survey. Based on these topic concepts, MLC would word specific, neutral questions. This
activity will be completed by telephone and/or e-mail, depending on client wishes, within two
weeks of the initiation of the contract.
2. Obtain final approval of the survey instrument. This activity is normally completed within
four weeks of the initiation of the contract.
3. Final determination of the field dates for interviewing.
4. Pre -testing and, if needed, approval of resulting revisions. This activity is completed by the
second day of fieldwork.
5. Completion of all fieldwork within a two week period.
6. Computer analysis and preparation of the frequencies. This activity will be available within
two weeks after completion of the field work.
7. Delivery of the final written report to the City of Apple Valley. MLC will actively work with
the City in structuring the information and communications effort to best meet the findings of the
survey. Afterwards, telephone consultation, as the need arises, will be provided about the study's
findings and implications.
PROJECT COSTS.
The cost of a survey is driven by two factors: sample size and questionnaire length. A study
whose parameters are a maximum of 50 questions administered to a 400 household random
sample of the City of Apple Valley would cost $14,000.00. Each additional question unit beyond
the initial allotment would be $145.00.
FOLLOW-UP SURVEY
GOALS OF THE RESEARCH.•
MLC proposes to conduct another survey when a referendum package is being finalized in late
2019. This shorter survey would have four key goals:
1. Testing of Referendum Package
2. Establishment of Likely Voter Profiles
3. Profile Voters and Non -Voters
4. Resonance of both Support and Opposition Messages
DESIGN OF THIS SURVEY.
The Morns Leatherman Company proposes to conduct a telephone survey of 625 randomly
selected households in the City of Apple Valley. A sample of 625 city residents would provide
results projectable to the entire City adult population within d 4.0 % in 95 out of 100 cases. This
sample is of sufficient size to permit the City to be divided into a maximum of six categories for
more detailed analysis, such as likely voters, age, mobility, home ownership, location of
residence, presence of children, and other demographic characteristics.
The survey methodology would be identical to that of the Benchmark Survey, but with a shorter
fieldwork and analysis time.
PROJECT COSTS.
Again, the cost of a survey is driven by two factors: sample size and questionnaire length. A
study whose parameters are a maximum of 25 question units administered to a stratified sample
of 625 households in the City of Apple Valley would cost $13,500.00. Each additional question
unit beyond the initial allotment would be $175.00.
As company policy, MLC requires one-half of the cost prior to the commencement of field work;
the remainder is due upon delivery of the final written report. .
If you require any further information from us, feel free to contact me. We look forward to the
opportunity to work with the City of Apple Valley.
Sincerely,
Peter Leatherman
Managing Partner
4/26/2019
POSSIBLE BOND
REFERENDUM PROTECTS
2020
4/26/2019
AQUATIC CENTER
4/26/2019
SENIOR CENTER
4/26/2019
NEIGHBORHOOD PARKS
0 ?ARK BUILDINGS
0 PlAYIQUIPMEMOTHER
0 SEVERAL PARCI UPGRADES
Arl
4/26/2019
JCRP OUTDOOR REFRIGERATED ICE RINK
JCRP PICKLEBALL COURTS
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4/26/2019
POSSIBLE OTHER IDEAS P
WHAT'S NEXT
• RETAIN A PROFESSIONAL SURVEY COMPANY
• DEVELOP SURVEY QUESTIONS
• CONDUCT SURVEY
• EVALUATE RESULTS
• RECOMMEND WHAT MAY BE INCLUDED ON REFERENDUM
• SEEK CITY COUNCIL APPROVAL TO PURSUE REFERENDUM
• DEVELOP QUESTION FOR BALLET -ADVERTISE-PROMOTE -SEE NOW VOTERS FEEL
t
7
ITEM: 4
PRRHS & RECAEFMON RDVISORV
CITY OF APPLE VALLEY COMMfTEE MEETING DRTE: May 2, 2019
PARKS AND RECREATION ADVISORY COMMITTEE SECTION: Regular Rgenda
March 7, 2019
Minutes of the March 7, 2019, Apple Valley Parks and Recreation Advisory Committee
PRESENT: Parks and Recreation Advisory Committee Chair Brent Schulz; Secretary Josh
Gaffke; Committee Members Matthew Hinrichs, Noel Hammill, and Boyd Montgomery;
Parks and Recreation Director Barry Bernstein; Park Superintendent Mike Endres;
Recreation Manager Susan Muelken; Valleywood Golf Course Manager Jim Zinck; Arena
Manager Brian Christianson; Administrative Coordinator Dorene Perkins Monn; City
Planner Tom Lovelace; and Recreation Supervisor Bill Bird.
ABSENT: None
ITEM 1. Call to Order
D9A11 ,
Chair Schulz called the meeting to order at 7:02 p.m. Everyone took part in the Pledge of
Allegiance.
ITEM 2. Election of Officers
By majority vote of the Parks and Recreation Advisory Committee, Brenton Schulz was
elected Chair and Josh Gaffke was elected Secretary.
ITEM 3. Approval of Agenda
MOTION: by Montgomery, seconded by Gaffke, approving the agenda as
presented.
VOTE: Yes — 5, No — 0
ITEM 4. Audience — 10 Minutes Total Time Limit — For Items Not on the Agenda
No one stepped forward to speak.
ITEM 5. Approval of the November 2018 Minutes.
MOTION: by Gaffke, seconded by Hammill, to approve the November 1,
2018, meeting minutes as presented.
VOTE: Yes — 5, No — 0
ITEM 6.A. Agenda Items — Approval of the 2019 Meeting Schedule
-lof3-
CITY OF APPLE VALLEY - DRRFT -
PARKS AND RECREATION ADVISORY COMMITTEE
March 7, 2019
MOTION: by Hammill, seconded by Montgomery, to approve the 2019
Meeting Schedule with the addition of a (date to be determined)
special meeting to review the Alimagnet Park disc golf course.
DISCUSSION: Director Bernstein was asked to provide three options for
potential meeting dates, coordinate those to have representatives of
the disc golf league in attendance, and distribute the dates to the
committee for availability.
VOTE: Yes — 5, No — 0
ITEM 6.B. Agenda Items — Pickleball Recap — February Informal Council Meeting Discussion
Director Bernstein presented a review of the discussion regarding pickleball held at the
February 14, 2019, informal city council meeting. Further discussion by city council will be
held at a future, yet to be determined, date.
ITEM 6.C. Agenda Items — Kelley Park Plan Update
Director Bernstein presented the Kelley Park Master Plan design prepared by Confluence,
Inc. The plan will be presented to City Council at their March 14, 2019, meeting.
MOTION: by Hammill, seconded by Montgomery, recommending the Kelley
Park Master Plan move forward to City Council.
VOTE: Yes — 5, No — 0
ITEM 6. D. Agenda Items — Property For Sale — Corner of McAndrews and Pilot Knob Road
City Planner Tom Lovelace presented a status report of the approximate 9 acre, plus 2 acres
in right-of-way, parcel identified as the Ulrich property redevelopment. United Properties
has expressed a strong interest in constructing a 96 unit coop, combination three and four
story building, and 16 townhomes on the property. Staff will continue to work with Dakota
County and the property developer.
ITEM 7.A. Division Updates —
Recreation Supervisor Bill Bird presented an overview of the Apple Valley Senior Center
organization, rentals, and facility project improvements.
ITEM 7.A. Division Updates — Apple Valley Family Aquatic Center Improvement Options
-2of3-
CITY OF APPLE VALLEY — IJRRff -
PARKS AND RECREATION ADVISORY COMMITTEE
March 7, 2019
Recreation Manager Susan Muelken addressed the Apple Valley Family Aquatic Center
potential improvement options — resurfacing of the existing slides vs additional water park
features. Approx. $350,000 have been allocated in the 2019 budget for upgrades.
MOTION: by Hinrich, seconded by Montgomery, recommending staff move
forward looking at some sort of addition rather than slide
resurfacing at the Apple Valley Family Aquatic Center.
VOTE: Yes — 5, No — 0
ITEM 7.B. Division Updates — Apple Valley Community Center Summer Hours
Recreation Manager Muelken informed the Committee of the adjustment in Apple Valley
Community Center hours for the summer. After review of facility history, staff found visitor
numbers have been down significantly during the summer months; therefore, the facility will
be closing one hour early June through August.
ITEM 7.C. Division Updates — Year -End Report
Division Managers Zinck, Endres, Muelken, and Christianson presented the Parks and
Recreation Year -End Report and highlighted some of their achievements of 2018.
ITEM 8. Adjourn
There being no further business, the Parks and Recreation Advisory Committee meeting was
adjourned.
MOTION: by Gaffke, seconded by Hinricks, to adjourn the meeting at 9:00
p.m.
VOTE: Yes — 5, No — 0
Respectfully Submitted,
l s/ Z)Me4C PM" ? t&M
Dorene Perkins Monn, Administrative Coordinator
Approved by the Apple Valley Parks
and Recreation Advisory Committee
on May 2, 2019.
Brent Schulz, Chair
-3of3-
ITEM: 5.0
�• PARHS b RECREATION ADVISORY
City of COMMITTEE MEETING DATE: May 2: 2019
Apple SECTION: Regular Agenda
Valley
ITEM DESCRIPTION:
Re -Name the Former Teen Center Building
STAFF CONTACT: DEPARTMENT/DIVISION:
Susan Muelken, Recreation Manager Parks and Recreation Department
Action Requested
Motion recommending renaming of the former Teen Center building to Johnny Cake Activity Center.
Summary
Staff is seeking Committee endorsement of renaming the former Teen Center building the Johnny
Cake Activity Center.
Background
The Teen Center located in Johnny Cake Ridge Park was the result of a successful bond
referendum in 1997. Upon opening, there was positive community support, the attendance
numbers were good and participation was high. As the years went by, numbers dwindled for
various reasons.
In early 2018, teen operations were evaluated and several changes made. The teen drop in module
was moved to Redwood Community Center with adjusted operational hours. Daily and special
events are offered throughout the summer along with several events per month during the school
year.
The former Teen Center building has experienced minimal usage since teen operations were
moved. Staff envisions this park asset as a site for offering additional Parks & Recreation classes
along with private rentals for graduation parties, meetings, etc. A new focus for the building calls
for a more attractively inclusive name.
Research and several brainstorming sessions have been held to come up with such a name. Staff
recommends Johnny Cake Activity Center — it gives a location reference and also explains what the
building will become, which is full of a variety of activities.
Operational guidelines are still a work in progress, but a name revision is a first step in the process.
In the meantime, staff will continue to work with individuals, groups and associations who wish to
utilize the facility space for their activities, as well as seek out recreational opportunities that will
be a good fit for the building.