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Home My WebLink About09/30/2021 Special Meeting M eeting L ocation: M unicipal Center 7100 147th Street West Apple Valley, M innesota 55124 September 30, 2021 C IT Y C O UN C IL PA RKS A N D REC REAT IO N A D VISO RY C O MMIT T EE SP EC IA L IN FO RMA L MEET IN G T EN TAT IVE D IS C USS IO N IT EMS 6:00 P M 1.Call to Order 2.Discussion Items A.Discuss Future of Parks and Recreation System and Potential Parks Bond Referendum 3.Other Items 4.Adjourn Regular meetings are broadcast, live, on C harter C ommunications C able C hannel 180 and on the C ity's website at www.cityof applevalley.org I T E M: 2.A. C O UNC I L ME E T I NG D AT E:September 30, 2021 S E C T I O N:Discussion I tems Description: Discuss Future of P arks and Recreation S ystem and P otential Parks Bond Referendum S taff Contact: E ric Carlson, Director Department / Division: Parks and Recreation Department AC T I O N RE Q UE S T E D: N/A S UM M ARY: Staff is requesting the City C ouncil provide direction to the Parks and Recreation Advisory Committee and staff related to the future of the Parks and Recreation System and a potential Parks Bond Referendum. B AC K G RO UND: One of the C ity’s adopted goals is to plan for the City’s long-term system needs, including a possible Parks and Recreation Bond Referendum. T he Parks and Recreation Advisory Committee has requested the meeting with the City Council to discuss the information they have reviewed and encourage the Council to consider a future Parks Bond Referendum. As the Council is aware, the City has park system assets with a value that exceeds $31,000,000 (not including the aquatic center, community center, senior center, or arenas) and many of the amenities (playgrounds, courts, trails, parking lots) are nearing the end of their useful life and will need to be replaced in the next few years. T he Parks and Recreation Advisory C ommittee is unanimously asking the C ouncil to begin a process to engage the community and explore if there is support for a Parks Bond Referendum that would: Update our community and neighborhood parks and trails Reinvest in our major recreational facilities that includes the community center, senior center, aquatics, and arenas Develop master plans for Alimagnet, Kelley, Farquar, and Redwood parks If the C ouncil provides direction to proceed, the process will take approximately 24-months and will include park and facility design, community engagement/education, and a public opinion survey. Results of the planning process would be shared with the C ity C ouncil to then determine a possible referendum date where voters would have the opportunity to decide at the polls. B UD G E T I M PAC T: Park Planning is estimated at $140,000 with a potential opportunity to receive a grant from Active Living Dakota C ounty of $30,000; information gathering, which potentially includes a sales tax study and a community survey, is estimated at $35,000; and election expenses are estimated at $175,000. AT TAC HM E NT S : Memo Presentation City of MEMO Parks and Recreation Advisory Committee TO: Mayor, City Council and City Administrator FROM: Brent Schulz – Chair Apple Valley Parks and Recreation Advisory Committee Members of the Apple Valley Parks and Recreation Advisory Committee DATE: September 30, 2021 SUBJECT: Future of the Apple Valley Parks and Recreation System The Apple Valley Parks and Recreation Advisory Committee has met regularly for the past several months with city staff to conduct in-depth research, analysis, and site visits to better understand the current state of our city’s parks and recreation facilities. Based on our work, the committee affirmed our shared commitment that safe and well-maintained park and recreation facilities, equipment, programs, outdoor park space and amenities build a stronger more vibrant community and improves the overall quality of life for all Apple Valley residents, businesses, organizations, and visitors. The City and the Parks and Recreation Department continue to do a good job maintaining our existing facilities and are regularly adjusting programs and resources to best meet the needs of our community where they can. To continue to provide a safe and relevant parks system, it is apparent to the Advisory Committee that our Apple Valley parks and recreation system is aging and needs a substantial investment in order to meet the diverse needs of all residents. The current budget allocations are not sustainable to maintain existing facilities of:  51 parks spread over 701 acres of public park land and 1 5 miles of bituminous trails  $31,700,000 worth of park system assets  Aquatic, Community, Senior Center, Ice Arena facilities The Parks and Recreation Advisory Committee unanimously asks that the City Council begin a process to engage the community and explore if there is support for a Parks Bond Referendum that would:  Update our community and neighborhood parks and trail system  Reinvest in our major recreational facilities which include the community center, senior center, aquatics, and arenas  Redesign/construct new park master plans for Alimagnet, Kelley, Farquar, and Redwood parks. We appreciate the opportunity to serve the citizens of Apple Valley and look forward to working with the community, City Council, and staff to help make the Apple Valley parks and recreation system a high quality park system in the Twin Cities metro area. 10/1/2021 1 Future of Parks & Recreation System City of Apple Valley ‐Parks & Recreation Department Goals Provide a full range of municipal services Encourage active participation in city government activities Promote quality development Provide a balance of residential, commercial, and public uses Promote employment opportunities within the community Experiment with new ideas in the delivery of public services Transmit to future citizens a better and more beautiful community Keys to Success 1. Service 2. A Great Place to Live 3. Business Oriented 4. Safe 5. Parks to Experience 6. Healthy and Active 7. Sustainable 8. Accessible 9. Successful Downtown 10. Exceptional Learning 11. Technology and Innovation 12. A Community for a Lifetime 10/1/2021 Apple Valley ‐Parks & Recreation 2 Mission The City of Apple Valley is pledged to promote and enhance the health, safety, and general well‐being of its citizens and all who visit the City. City of Apple Valley Mission, Goals, Keys to Success 10/1/2021 2 Benefits of Parks & Recreation •A healthy park and recreation system equals healthy residents •People who engage in regular physical activity are healthier •Increased exposure to natural areas has been linked to improved physical and psychological health •Human‐Environment Research Laboratory of the University of Illinois at Urbana‐Champaign 10/1/2021 Apple Valley ‐Parks & Recreation 3 Apple Valley ‐Core Organizational Values •Excellence & Quality in the Delivery of Services •Fiscal Responsibility •Ethics and Integrity •Fairness •Transparency •Professionalism •Visionary Leadership and Planning 10/1/2021 Apple Valley ‐Parks & Recreation 4 10/1/2021 3 June 2021 City Council Goal Setting Session •Plan for Long‐Term Park System Needs •Building off the Parks and Recreation Chapter of the City’s recently adopted 2040 Comprehensive Plan, work with the Parks and Recreation Advisory Committee to evaluate plans and funding options, including a possible parks and recreation bond referendum, to implement the adopted long‐term vision for the park system •Key 5 –Parks to Experience •Key 6 –Healthy and Active •Key 12 – Community for a Lifetime 10/1/2021 Apple Valley ‐Parks & Recreation 5 Parks & Recreation Director Recruitment Priorities •Guide department through COVID‐19 •Understand budget challenges •Explore potential parks bond referendum •Pursue Redwood Park Master Plan •Implement inclusive play structure •Advance pickleball court project •Develop Valleywood Business Plan •Build relationship with ISD 196/Youth Athletics 10/1/2021 Apple Valley ‐Parks & Recreation 6 10/1/2021 4 Park & Recreation Advisory Committee Summary of Planning Process Date Topic September 2018 Discuss Referendum Overview November 2018 Discuss Parks Referendum Public Survey February 2019 Review Parks Bond Referendum Process March 2019 Parks Bond Referendum Discussion on Projects September 2019 Parks Bond Referendum Discussion April 2021 Review 2018 Park & Recreation Master Plan May 2021 Review Level of Service Information June 2021 Review Value of Park Assets July 2021 Tour Park & Recreation System August 2021 Recap of Process, Next Steps September 2021 Joint meeting City Council/PRAC 10/1/2021 Apple Valley ‐Parks & Recreation 7 How are our parks currently funded? 10/1/2021 Apple Valley ‐Parks & Recreation 8 •To build parks we use Park Dedication/Park Bond Referendum •Used to acquire park land and construct the existing system •Used for capital investments •Not used for operations/maintenance •To maintain parks we use General Fund –Park Maintenance Budget 1710 •Used for operations/maintenance •Personnel, supplies, materials, utilities, etc. •To replace parks •Current projects completed through annual budget process •Currently no dedicated funding 10/1/2021 5 Current Condition of our Parks 10/1/2021 Apple Valley ‐Parks & Recreation 9 •City staff ensures park system is safe and accessible for public use •2022 – 2025 Budget/CIP includes $2,500,000 investments in park system •City has invested $9,100,000 over the last 10‐years to keep parks and recreational facilities safe, functional, and open for public use •Examples include: •Sports Center refrigeration replacement project •New roof at Hayes Rink •HVAC upgrades at Arenas, Senior Center, Community Center •Johnny Cake Ridge Park West ‐Pickleball Courts •Apple Valley Family Aquatic Center ‐Sprayground Demographic Comparison –various sources Apple Valley Dakota County State of MN Population 56,374 439,882 5,706,494 Households 21,464 168,088 2,243,573 Household Size 2.59 2.59 2.49 Median Household Income $89,300 $86,000 $74,593 Race & Ethnicity (rounded) White 71% 74% 79% Asian 7% 5% 5% Hispanic 8% 8% 6% Black 9% 7% 7% Other 5% 5% 2% 10/1/2021 6 Existing Park System Parks 51 Park Land Acres 701 acres Bituminous Trails 15 miles Playgrounds 54 Basketball Courts 22 Tennis Courts 20 Pickleball Courts 8 Picnic Shelters 13 Outdoor Hockey Rinks 10 Outdoor Pleasure Skating 8 Baseball/Softball Fields 50 Rectangular Fields 39 Recreation Buildings 8 10/1/2021 Apple Valley ‐Parks & Recreation 11 Park System Assets Summary Amenity Useful Life Annually Total Investment Archery Range 20 $1,000 $20,000 Backstops/Fencing 30 $72,500 $2,175,000 Batting Cages 15 $2,333 $35,000 Bit. Parking Lots 30 $135,500 $4,065,000 Trails 25 $160,600 $4,015,000 Bleachers 30 $17,567 $527,000 Bridges 30 $4,167 $125,000 Canoe Racks 20 $1,250 $25,000 Basketball Courts 25 $12,400 $310,000 Tennis/Pickleball Crts 25 $78,000 $1,950,000 Volleyball Courts 20 $3,600 $72,000 Disc Golf Course 20 $1,000 $20,000 Drinking Fountains 20 $1,100 $22,000 Fencing 30 $5,000 $150,000 10/1/2021 Apple Valley ‐Parks & Recreation 12 Amenity Useful Life Annually Total Investment Fishing Docks 20 $11,250 $225,000 Hockey Rinks 25 $12,000 $300,000 Irrigation Systems 25 $40,200 $1,005,000 Athletic Lighting 30 $45,167 $1,355,000 Parking Lot Lighting 30 $9,667 $290,000 Miscellaneous 20 $7,750 $155,000 Park ID Signs 25 $25,600 $640,000 Playgrounds 20 $327,500 $6,550,000 Scoreboards 20 $6,250 $125,000 Park Buildings 50 $121,500 $6,075,000 Picnic Shelters 40 $39,050 $1,562,000 Total $1,141,950 $31,773,000 10/1/2021 7 Playgrounds •54 city locations (blue) •$6,550,000 invested •Apple Valley 1:1,044 •Neighbors 1:1,363 •NRPA 1:2,500 •67% are 20 years old or older •17% are 15‐19 years old •11% are 10‐14 years old •6% are less than 9 years old 10/1/2021 Apple Valley ‐Parks & Recreation 13 Basketball Courts (outdoor) •22 city locations (blue) •$310,000 invested •Apple Valley 1:2,562 •Neighbors 1:2,453 •NRPA 1:4,000 •90% are 20 years old or older •10% are less than 10 years old 10/1/2021 Apple Valley ‐Parks & Recreation 14 10/1/2021 8 Tennis Courts •20 city locations (blue) •$1,950,000 invested •Apple Valley 1:2,819 •Neighbors 1:6,318 •NRPA 1:4,000 •18% are 15‐19 years old •36% are 10‐14 years old •45% are less than 10 years old 10/1/2021 Apple Valley ‐Parks & Recreation 15 Pickleball Courts •8 pickleball (only) courts •5 additional courts shared •Pickleball only •Apple Valley 1:7,047 •Neighbors 1:6,854 •NRPA 1:5,000 10/1/2021 Apple Valley ‐Parks & Recreation 16 10/1/2021 9 Baseball/Softball Fields •50 city ball fields locations •$2,175,000 invested •Apple Valley 1:1,127 •Neighbors 1:1,364 •NRPA 1:5,000 10/1/2021 Apple Valley ‐Parks & Recreation 17 Recreation Buildings ‐in parks •8 recreation buildings •$6,075,000 invested •Apple Valley 1:7,047 •Neighbors 1:7,902 •20% are 40 years old or older •13% are 30‐39 years old •40% are 20‐29 years old •27% are less than 19 years old 10/1/2021 Apple Valley ‐Parks & Recreation 18 10/1/2021 10 Picnic Shelters •13 picnic shelters •$1,562,000 invested •Apple Valley 1:4,336 •Neighbors 1:3,520 •NRPA 1:2,500 •33% are 30 years old or older •33% are 20‐29 years old •33% are 19 less than years old 10/1/2021 Apple Valley ‐Parks & Recreation 19 Outdoor Hockey Rinks •10 rinks (8 locations) •$300,000 invested •Apple Valley 1:5,637 •Neighbors 1:5,765 10/1/2021 Apple Valley ‐Parks & Recreation 20 10/1/2021 11 Park System Assets 10/1/2021 Apple Valley ‐Parks & Recreation 21 •$31,700,000 worth of park system assets •Playgrounds, courts, athletic fields, trails, etc •Would require setting aside $1,100,000 annually to fund future replacement •Currently not a dedicated funding source •Does not include: •Valleywood, Redwood Pool/Building, AV Aquatic Center, Senior Center, Arenas, AV Community Center, trails along roadways Apple Valley Senior Center •Opened in 2009 •12 Years Old •21,000 square feet •40,000 visitors annually 10/1/2021 Apple Valley ‐Parks & Recreation 22 10/1/2021 12 Apple Valley Community Center •Opened in 1989 (30,800 sq ft), 49,400 sq. ft. with addition in 1998 •32 Years Old •2 gymnasiums (100’ x 130’ each) •Meeting rooms, classroom, and locker rooms •125,000 visitors annually Aquatics •Redwood Pool •Opened 1965 •56 Years Old •Diving Board/Climbing Wall/Wading Pool •10,000 visitors annually •Apple Valley Family Aquatic Center •Opened 1999 •22 Years Old •Slides/Lazy River/Zero Depth Entry/ Sprayground/Sunshades/Cabanas •70,000 visitors annually 10/1/2021 Apple Valley ‐Parks & Recreation 24 10/1/2021 13 Ice Arenas •Sports Arena •In cooperation with ISD 196 •35,000 square feet built in 1976 •45 Years Old •75,000 visitors annually •Hayes Arena •30,000 square feet built in 1995 •26 Years Old •75,000 visitors annually 10/1/2021 Apple Valley ‐Parks & Recreation 25 Facility Condition Assessment Report Facility 1‐5 Years 6 ‐10 Years 11 ‐15 Years 16 ‐20 Years 21+ Years Apple Valley Community Center $1,200,000 $1,100,000 $185,000 $670,000 $271,000 Apple Valley Family Aquatic Center $394,000 $1,198,000 $362,000 $1,400,000 $130,000 Apple Valley Hayes Arena $626,000 $201,000 $290,000 $709,000 $82,000 Apple Valley Sports Arena $579,000 $199,000 $323,000 $397,000 $298,000 Apple Valley Senior Center $268,000 $246,000 $455,000 $790,000 $142,000 Redwood (Pool/Building) $529,000 $231,000 $434,000 $156,000 $313,000 10/1/2021 Apple Valley ‐Parks & Recreation 26 10/1/2021 14 Summary of Park Bond Referendum Efforts Year Passed Number of Years Levy on Tax Roll Denied In Favor Against Margin 1971 $650,000 20 1991 694 519 57% $350,000 543 665 55% 1977 $970,000 581 737 56% 1979 $775,000 20 1999 722 639 53% $415,000 652 705 52% $310,000 15 1994 685 678 50% 1986 $3,970,000 20 2006 1,160 514 69% 1997 $8,370,000 20 2017 1,971 1,682 54% 2007 $14,430,000 24 2031 2,637 1,864 59% Total $28,505,000 $1,735,000 9,645 8,003 55% 10/1/2021 Apple Valley ‐Parks & Recreation 27 2007 Apple Valley Park Bond Referendum $14,430,000 ‐24‐years Home Market Value 2007 Monthly $200,000 $2.50 $250,000 $3.13 $300,000 $3.75 $400,000 $5.00 10/1/2021 Apple Valley ‐Parks & Recreation 28 •Quarry Point Park •Redwood Pool Renovations •(6) Playgrounds •Lazy River/Slides •Senior Center •Cobblestone Lake Park 10/1/2021 15 What are some other communities doing? Cottage Grove $39,200,000 Fall 2021 •Community Center •Outdoor Aquatic Center •Artificial Turf Dome •$14/month to a $300,000 home Lakeville $38,000,000 Fall 2021 •Multiple park master plans •Trails/Park signs •Art Center improvements •Outdoor refrigerated ice rink •Basketball courts •$7.33/month to a $376,000 home 10/1/2021 Apple Valley ‐Parks & Recreation 29 Park System Future Funding Options •Continue to fund through existing budget(s) •Consider dedicated fund as a part of the budget process •Consider voter approved park referendum •General Obligation Bonds •Sales Tax Referendum •Tax Abatement Bonds •State of MN Bonding Bill •Grants 10/1/2021 Apple Valley ‐Parks & Recreation 30 10/1/2021 16 General Obligation Bonds –based on median $302,900 •GO Bonds for parks and recreation capital projects ‐voter approval is required •Voter approved levy increases are levied against referendum market value •Assumes 20‐year bond @ 1.70% average interest rate using 2022 Market Value Amount Annual Debt Per year increase Per month increase $10,000,000 $594,000 $26.55 $2.21 $16,840,000 $1,000,000 $44.70 $3.72 $20,000,000 $1,188,000 $53.11 $4.43 $30,000,000 $1,782,000 $79.66 $6.64 $40,000,000 $2,376,000 $106.22 $8.85 10/1/2021 Apple Valley ‐Parks & Recreation 31 Sales Tax (quick summary) •Requires approval by the state Legislature of enacting a special law •City Council must pass a resolution proposing the tax •Work with local legislator to get special law proposed •File approval with Secretary of State •Hold special election and receive approval by voters •Recommend sales tax study by U of M Extension to understand the pros and cons of this option 10/1/2021 Apple Valley ‐Parks & Recreation 32 10/1/2021 17 Sales Tax Study Data (not enacted by City) City Residents Pay Business/Non‐ Residents Sales Tax % Amount Generated Annually Cost Per Typical Resident Annually 2020 Rochester 31% 69% 0.15 $3,700,000 $26.00 2017 Brooklyn Park 61.5% 38.5% 0.15 $1,000,000 $24.00 2017 Maplewood 41.4% 58.6% 0.5 $3,200,000 $33.05 2017 Edina 40.3% 59.7% 0.5 $4,100,000 $31.48 10/1/2021 Apple Valley ‐Parks & Recreation 33 10/1/2021 Apple Valley ‐Parks & Recreation 34 Potential Parks Bond Referendum Projects 10/1/2021 18 10/1/2021 Apple Valley ‐Parks & Recreation 35 Parks &Recreation Planning Projects Items Amount Alimagnet Park Master Plan $20,000 Apple Valley Community Center/Senior Center Concept Plan(s) $20,000 Apple Valley Family Aquatic Feasibility $20,000 Farquar Park Master Plan $20,000 Ice Arena Concept Plan(s) $20,000 Kelley Park Master Plan $20,000 Redwood Park Master Plan $20,000 Total $140,000 Active Living Dakota County Grant (application due October 15, 2021)($30,000) 10/1/2021 Apple Valley ‐Parks & Recreation 36 Parks Bond Referendum Information Gathering Items Amount U of MN Extension Service Sales Tax Study $5,000 Professional Statistically Accurate Public Opinion Survey $30,000 Total $35,000 10/1/2021 19 10/1/2021 Apple Valley ‐Parks & Recreation 37 Parks Bond Referendum Election Expenses Items Amount City Election Expenses $150K ‐$175K City Neutral Referendum Education Campaign $10K ‐$15K Total $160K ‐$190K City Wide Election •MN SS 205.10 –Special Election •Must be held on the 2nd Tuesday of February, April, May, August, or the 1st Tuesday after the 1st Monday in November •Tuesday, February 14, 2023 (Valentine’s Day) •Tuesday, April 11, 2023 •Tuesday, May 9, 2023 •Tuesday, August 8, 2023 •Tuesday, November 7, 2023 10/1/2021 Apple Valley ‐Parks & Recreation 38 10/1/2021 20 Schedule 10/1/2021 Apple Valley ‐Parks & Recreation 39 Oct Nov Dec Jan Feb March April May June July Aug Sept Oct Nov Dec Jan Feb March April May June July Aug Sept Oct Nov Task Force Meetings U of M Sales Tax Study Farquar Park Master Plan Alimagent Park Master Plan Kelley Park Master Plan Redwood Park Master Plan AVCC/AVSC Concept Plan Arena Concept Plan Aquatic Concept Plan Public Education/Engagement Community Survey Finalize Referendum Components Public Education/Engagement Election ISD 196 has indicated they plan a voter approved levy/bond in 2022 2022 2023 City of Apple Valley Parks & Recreation Department Tentative Parks Bond Referendum Schedule Parks & Recreation Advisory Committee •Recommend beginning a process to engage the community regarding a Parks Bond Referendum to: •Update our parks and trails •Reinvest in our recreational facilities •New Park Master Plans for Alimagnet, Kelley, Farquar and Redwood 10/1/2021 Apple Valley ‐Parks & Recreation 40 City of MEMO Parks and Recreation Advisory Committee TO: Mayor, City Council and City Administrator FROM: Brent Schulz – Chair Apple Valley Parks and Recreation Advisory Committee Members of the Apple Valley Parks and Recreation Advisory Committee DATE: September 30, 2021 SUBJECT: Future of the Apple Valley Parks and Recreation System The Apple Valley Parks and Recreation Advisory Committee has met regularly for the past several months with city staff to conduct in‐depth research, analysis, and site visits to better understand the current state of our city’s parks and recreation facilities. Based on our work, the committee affirmed our shared commitment that safe and well‐maintained park and recreation facilities, equipment, programs, outdoor park space and amenities build a stronger more vibrant community and improves the overall quality of life for all Apple Valley residents, businesses, organizations, and visitors. The City and the Parks and Recreation Department continue to do a good job maintaining our existing facilities and are regularly adjusting programs and resources to best meet the needs of our community where they can. To continue to provide a safe and relevant parks system, it is apparent to the Advisory Committee that our Apple Valley parks and recreation system is aging and needs a substantial investment in order to meet the diverse needs of all residents. The current budget allocations are not sustainable to maintain existing facilities of:  51 parks spread over 701 acres of public park land and 15 miles of bituminous trails  $31,700,000 worth of park system assets  Aquatic, Community, Senior Center, Ice Arena facilities The Parks and Recreation Advisory Committee unanimously asks that the City Council begin a process to engage the community and explore if there is support for a Parks Bond Referendum that would:  Update our community and neighborhood parks and trail system  Reinvest in our major recreational facilities which include the community center, senior center, aquatics, and arenas  Redesign/construct new park master plans for Alimagnet, Kelley, Farquar, and Redwood parks. We appreciate the opportunity to serve the citizens of Apple Valley and look forward to working with the community, City Council, and staff to help make the Apple Valley parks and recreation system a high quality park system in the Twin Cities metro area. 10/1/2021 21 What is happening tonight? •Not making a decision on a referendum this evening •Not deciding how small or large the referendum may be •Not deciding if it may or may not be a property tax referendum, a sales tax referendum, or future annual levy increase •Not deciding what project(s) are/are not a part of a referendum 10/1/2021 Apple Valley ‐Parks & Recreation 41 Next Steps •Is there a consensus amongst the City Council and Park & Recreation Advisory Committee to move forward? •If Yes •Develop a Referendum Task Force comprised of community volunteers •Work on hiring consultants for park and facility plan projects •Perform a Sales Tax Study, if desired •Apply for Active Living Dakota County Grant •If No •What additional information is needed/desired? 10/1/2021 Apple Valley ‐Parks & Recreation 42 10/1/2021 22 10/1/2021 23 10/1/2021 24 10/1/2021 25 Referendum History Timing Amount Length of Payments Major Projects Accomplished Outcome of Vote March 9, 1971 Q1 $650,000 20‐year •38 acres to Alimagnet •25 acres Hayes •2 acres Galaxie •Develop 12 existing parks •Approved 694 to 519 •Population 8,502 Q2 $350,000 20‐year •Land for Farquar •40 acres athletic fields •Additional work on existing parks •Denied 543 to 665 September 27, 1977 $970,000 •40 acres athletic fields •10 acres for Alimagnet •4 acres for Farquar •Develop 29 of 33 existing parks •Denied 581 to 737 •Population 17,000 10/1/2021 Apple Valley ‐Parks & Recreation 49 Referendum History Timing Amount Length of Payments Major Projects Accomplished Outcome of Vote March 20, 1979 $775,000 15‐20 years •AV East, Chaparral, Cobblestone, Diamond Path, Farquar Findlay, Greenleaf, Hagemeister, Moeller, Long Lake, Longridge, Nordic, Scott, and Wildwood •Approved 722 to 639 $415,000 •Acquire Athletic Field Complex •Denied 652 to 705 $310,000 15‐years •Improve: Belmont, Cedar Knolls, Fred Largen, Duchess, Faith, Galaxie, Greening, Greenleaf, Heritage, Keller, Newell, Palomino, Pennock, Hayes, Redwood, Valley Middle, Alimagnet •Approved 685 to 678 •Population 21,000 10/1/2021 Apple Valley ‐Parks & Recreation 50 10/1/2021 26 Referendum History Timing Amount Length of Payments Major Projects Accomplished Outcome of Vote Tuesday, April 22, 1986 $3,970,000 20‐Year Park Bond •AVCC •Redwood •JCRW •Apple Valley East •2 acres Belmont •8 playgrounds •Tennis lights at Scott/Hagemesiter •Approved 1,160 to 514 Tuesday, May 20, 1997 $8,370,000 20‐Year Park Bond •Johnny Cake West •2 Gyms @ AVCC •24 playgrounds •AVFAC •Teen Center •Cedar Isles/Greenleaf •Approved 1,971 to 1,682 •(14.62% voter turnout) Tuesday, November 6, 2007 $14,430,000 24‐Year Park Bond •Quarry Point Athletic Complex •Senior Center •6 playgrounds •Redwood Pool Renovations •Expansion of AVFAC •Cobblestone Lake •Approved 2,637 to 1,864 •(14.89% voter turnout) 10/1/2021 Apple Valley ‐Parks & Recreation 51 Budget Increase vs Voter Approved Increase Budgeted Property Tax Levy Increase •Could raise property tax levy as a part of the regular budget process •An increase of $1 million annually would cost the median homeowner living in a home valued at $302,900 an additional $44.33 per year ($3.69/month) •Voter approval is not necessary •Budget levy increases are levied against net tax capacity Voter Approved Tax Levy Increase •Could raise property tax levy through a voter approved election process •An increase of $1 million annually would cost the median homeowner living in a home valued at $302,900 an additional $44.70 per year ($3.72/month) •Voter approval is necessary •Voter approved levy increases are levied against referendum market value 10/1/2021 Apple Valley ‐Parks & Recreation 52 10/1/2021 27 Trust for Public Land •The Trust for Public Land was founded in 1972 on the conviction that all people need and deserve access to nature and the outdoors, close to home, in the cities and communities where they live, as a matter of health, equity,and justice. •While many conservation organizations set aside wildlands for biodiversity or habitat restoration, our founders sought to bring the benefits of parks and nature to the places, people, and communities that needed them most. •www.tpl.org 10/1/2021 28 10/1/2021 29 Key Variables in Ballot Measure •Funding Mechanism •Amount and duration •Purposes/Uses of Funds •Timing (choice of election date) •Management/Accountability 10/1/2021 Apple Valley ‐Parks & Recreation 57 Key Steps for Successful Ballot Measure •Feasibility Research •Public Opinion Survey •Program Recommendations •Ballot Language •Campaign 10/1/2021 Apple Valley ‐Parks & Recreation 58 10/1/2021 30 Feasibility/Research •Finance options •Conservation priorities •Fiscal capacity •Election requirements •Ballot language requirements •Pathways to ballot •Best practices •Election history 10/1/2021 Apple Valley ‐Parks & Recreation 59 Public Opinion Survey •Methodology: random, sample, voters, telephone •Why poll •Reality test •Perspective •Messages and messengers •Polling goals •Affordable •Compelling purposes •Accountability provisions 10/1/2021 Apple Valley ‐Parks & Recreation 60 10/1/2021 31 Program Recommendations •Funding source •Amount and duration •Purposes/Uses of funds •Timing (choice of election date) •Management/Accountability 10/1/2021 Apple Valley ‐Parks & Recreation 61 Ballot Language •Legal constraints •Best practices •Integrate survey findings •Negotiate with public attorney, bond counsel •Interpretation/ballot pamphlet arguments 10/1/2021 Apple Valley ‐Parks & Recreation 62 10/1/2021 32 Campaign •Coalition building •Strategy/campaign plan •Campaign committee •Campaign finance registration and reporting •Fundraising •Endorsements •Communications (media) •Earned media •Paid media: TV, radio direct mail, digital •Phones 10/1/2021 Apple Valley ‐Parks & Recreation 63